This is for Forward-Thinking Dealer GMs & Sales Managers.
You see yourself as a Thought Leader on top of Trends
This is hottest trend for dealer management in Digital Automotive Marketing.
Audience Intelligence is now & will become a priority for you in 2018.
To get your team on this trend, Click above & Study this insightful briefing from Billy Ferriola of AutoWeb.
Why this app is a breakthrough in what is really a kind of Connected Car Technology:
CarWink: The world’s first car device allowing you to communicate with other drivers through animation.
There is a need to connect drivers with drivers on the road & CarWink does it.
The Auto Industry and consumers can invest in CarWink on Kickstarter.com.
Here is the first app to do this: _____________________________________________________________________
• 874 Responses from Auto Women Executives tell how things are
• Survey finds that persistent sexism is still rampant in auto
• Subtle & overt biases & exclusion are still with the industry.
What might be the significance of the Survey
• Hopefully, OEM, Dealer, & Provider Mgt. will act
• This is an opportunity for all "Car Guys" to adopt inclusion
• What will we do if women start naming names & companies?
AutoMobility LALos Angeles Convention Center (1201 S Figueroa St, Los Angeles, CA 90015)Los Angeles11/29/2017
Innovate: AI, Analytics and VR SummitMontage Beverly Hills 225 N Canon Dr. Beverly Hills. CABeverly Hills11/29/2017
Lightweight Vehicle Manufacturing 2017 – “Discover New Technologies…Innovate The Application Of Existing Techniques”National Exhibition Center, Concourse Suite 1 & 2 Halls, Marston Green, Birmingham B40 1NTBirmingham UK
Nick WestPublisherFixed Ops Magazine - 12/31/1969Nick West has been the publisher of Fixed Ops Magazine for 12 years.
When Nick took over the magazine it was struggling to find its market, an audience, and profitability. Today it has all three with authority and credibility.
Nick performs at least three or more jobs as Publisher, Editor and Advertising Director. Actually, he is responsible for everything that appears in both the printed and digital editions of Fixed Ops as well as in our Fixed Ops Weekly Fix e-newsletter.
Further, he represents the magazine at industry trade shows and events. As Editor, he identifies and works with contributing writers. One of Nick’s major skill sets is his ability to develop and maintain strong relationships with both readers and industry manufacturers/advertisers.
The Annual Fixed Ops Magazine Conference & Expo is staged in Las Vegas in November every year with Nick at the helm.
It all started for Nick at City University of New York or what is known as Queens College with a BA in Communications and Music.
You can place an ad, submit an article, or gain a real insight into Fixed Ops Management by contacting Nick at (714) 803-5476 or [email protected]
Follow The Leaders
The Content Marketing Institute, based in Cleveland, is changing the way automotive marketers communicate, gain new clients, and invest their advertising and marketing communications budgets. Content has become the most important communications resource for automotive companies, dealers, and their marketers.
Five Thousand marketing, communications, and content developer managers attending the Content World Conference in September.
Joe says that the hardest thing for marketers to do is turn the big ship of how things have always been done.Making business model changes within marketing is easier for mid-sized companies than larger enterprises, while smaller companies have it the easiest. More than anything else, this is a change management issue.
To get started, he is in favor of the pilot program...set a long-term goal with a couple core team members and go after one particular audience of importance to the group. Once that pilot starts to gain traction, then you can expand that program and it starts to bleed into the rest of the organization. Check out Joe's two podcasts. If you want to get on his good side, send him something orange. For more on Joe, check out
www.contentmarketinginstitute.com, his personal site or follow him on Twitter @JoePulizzi.