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Background
Says
“[The Fire­stone sit­u­a­tion] def­i­nite­ly has raised aware­ness of tires, tire care & tire main­te­nance.” — Tim Gal­loway of Dis­count Tire
“All retail­ers have an oppor­tu­ni­ty right now to pick up busi­ness, but also to focus con­sumers on high-qual­i­ty ser­vice & high-qual­i­ty brands at a time when they’re a lit­tle shak­en.” — Scott Blake of Miche­lin North Amer­i­ca
“What are you wait­ing for? We’ve had tires all along.” — Says a Les Schwab Tire Cen­ter clerk to a Ford Explor­er own­er in Chico, Calif. in rec­om­mend­ing the store’s Grand Am house brand
Significant Points
A nor­mal­ly slow time of year has turned busy for tire retail­ers
CNW Mar­ket­ing Research reports more buy­ers shun­ning Fire­stone name
Own­ers of vehi­cles with recalled tires are turned-away from Ford & Fire­stone deal­ers
Short­age of Fire­stone replace­ment tires forc­ing cus­tomers to go else­where
Some retail­ers dis­count prices or offer incen­tives to lure busi­ness from Fire­stone




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