Ford’s Blue Oval Certified Dealer Program $1B Cost Under Scrutiny As Automaker Seeks Cost Cuts

Background
Ford announced pro­gram in Apr 2000 giv­ing deal­ers 1-year to qual­i­fy
Must have at least 1-per­son ded­i­cat­ed to Inter­net sales & info requests
Must remod­el to com­pare favor­ably with neigh­bor­ing non-Ford deal­ers
Sur­vey­ing cus­tomers required




ry-diplomer.com