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Significant Points
Reitzle’s ambi­tion gave Ford CEO William Clay (Bill) Ford Jr fits until con­sul­tan­cy deal kept him from going to 1 of 3 com­peti­tors woo­ing the head­strong ex-BMW exec
Report­ed­ly, old BMW boss Bernd Pis­chest­srieder want­ed “Wolf­man” as No 2 exec at VW, but so did Daim­ler­Chrysler & GM
Maz­da entrust­ed to Fields’ No 2 US aide at resus­ci­tat­ed Japan­ese pro­duc­er, Lewis Booth, 53, while O’Connor post at Ford goes to Steve Lyons, also 53, for­mer Ford sales man­ag­er
All in all, it’s “back to basics” for Ford & its fam­i­ly-CEO, Bill Ford, nev­er com­fort­able with “pri­ma don­nas” hired by oust­ed CEO Jacques Nass­er, or Reitzle’s aim to glob­al­ize Lin­coln
Situation
It’s back to square 1 at Ford as oper­a­tional changes go into effect
Trig­gered by Wolf­gang Reitzle’s exit, reshuf­fle restores Lin­coln-Mer­cury to N Amer­i­ca con­trol
James O’Connor, 59, deal­er-liked vet­er­an, heads N Amer­i­ca sales, ser­vice & mar­ket­ing as group VP
Maz­da Pres­i­dent Mark Fields, 41, suc­ceeds Reit­zle as Pre­mier Gp chief (with­out Lin­coln)
Denied vice-chair job run­ning glob­al prod­uct, Reit­zle, 53, moves to Linde AG as CEO but remains Ford con­sul­tant
Kath­leen Ligoc­ki, 45, pro­mot­ed to N Amer­i­ca mar­ket­ing team helm report­ing to O’Connor




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