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Significant Points
Ram, Grand Chero­kee & mini­vans are most impor­tant to DC’s effort to return to prof­itabil­i­ty
Dodge changed adver­tis­ing this year to talk more about the prod­uct
Com­pa­ny wants to more direct­ly chal­lenge com­pet­i­tive prod­ucts
Situation
Ram had biggest gains of any pick­up in 1st quar­ter; sales rose 8.5% to 93,729 units
With Ram sales up, of con­cern are slip­ping sales of Jeep Grand Chero­kee & mini­vans
Pickup Truck Sales Changes — 1st Q 2002
Dodge Ram

Sales up 8.5%

GMC Sier­ra

Sales up 5.2%

Toy­ota Tun­dra

Sales up 4.8%

Ford F-Series

Sales down 1.5%

Chevro­let Sil­ver­a­do

Sales down ~1%





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