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Background
Says
“Maz­da is back in the black. We are meet­ing all our per­for­mance tar­gets.” — Maz­da Pres­i­dent Mark Fields
“Last year was a year of tran­si­tion & con­sol­i­da­tion. Now we are start­ing down the path to growth.” — Mark Fields
MMC projects 2% decrease in Japan sales to 5.7M units
Maz­da Motor Corp returned to prof­itabil­i­ty w/ help from favor­able cur­ren­cy rate & cost cut­ting
33% of Japan­ese automak­er is con­trolled by Ford Motor
MMC report­ed net prof­it of $6.5M (Y8.8B) for fis­cal yr end­ed Mar
Sales up 4% to Y2.095T
MMC pre­vi­ous fis­cal yr loss of Y155B large­ly due to huge retire­ment & pen­sion costs
New brand iden­ti­ty, “Zoom-Zoom” mar­ket­ing cam­paign & new mod­els helped recov­ery
Mazda Fiscal 2001
Maz­da sells > 50% cars abroad

Sold 948,000 world­wide

Con­trols 4.6% of Japan mar­ket




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