Sierra Club to Launch Ads Bashing Ford’s Fuel Economy, Bill Ford Disconcerted but Unmoved

Background
Pre­pared to launch late this year a hybrid gaso­line-elec­tric Escape SUV; get near­ly 40 mpg
Close to hav­ing a few fuel-cell-pow­ered Focus­es ready for fleet cus­tomers
Rede­vel­op­ing Rouge indus­tri­al com­plex w/ envi­ron­men­tal­ly sen­si­tive fea­tures
Sell­ing mod­els that lead three indus­try seg­ments in fuel econ­o­my




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