Ford ‘Retreat’ Strategy Encore for Successful Mazda Approach

Mark Fields

In announc­ing plans to close Ford assem­bly plants, elim­i­nate thou­sands of jobs, and cut senior man­age­ment, Mark Fields has adopt­ed tac­tics he used to sell Mazda’s turn­around strat­e­gy. He must, how­ev­er, con­vince both employ­ees and the pub­lic that Ford has excit­ing new prod­ucts planned for the future.