Coming Soon: Advertising On Your Cell Phone


The next big thing for adver­tis­ers may be the mobile Web. Increas­ing num­bers of cell phone users have Web access on their mobile devices. The poten­tial audi­ence is huge. Tra­di­tion­al adver­tis­ers were late to the first Web adver­tis­ing rev­o­lu­tion. They don’t want to miss this one. A study by Online Pub­lish­ers Asso­ci­a­tion explores atti­tudes toward receiv­ing advert­ing mes­sages on your cell phone.