LaNeve Demands Better Car Ads From Chevy Agency

Mark LaNeve

GM mar­ket­ing head Mark LaN­eve has demand­ed that Chevrolet’s agency Camp­bell-Ewald come up with bet­ter car ads. He wants Chevy vehi­cles to be fea­tured as the “smart choice” with bet­ter pric­ing and com­pa­ra­ble qual­i­ty when com­pared with the Asian prod­ucts. The new Mal­ibu to be offered this fall is expect­ed to lead the ad cam­paign with its launch spots.