Salesperson Influence Big Factor in Selection of CPO Vehicle


The sales­per­son is key in influ­enc­ing both cus­tomer con­sid­er­a­tion of and sat­is­fac­tion with cer­ti­fied pre-owned vehi­cles, accord­ing to the J.D. Pow­er 2007 Used-Vehi­cle Sales and Cer­ti­fi­ca­tion Study. The study is now in its sixth year. It mea­sures fac­tors con­tribut­ing to cus­tomer sat­is­fac­tion with cer­ti­fied pre-owned vehi­cles: price; sales­per­son; vehi­cle con­di­tion; financ­ing and insur­ance process; cer­ti­fied pre-owned (CPO) vehi­cle pro­gram fea­tures; inven­to­ry; and deliv­ery.


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