Full-Scale Ad Launch for Ford’s New Sync Communications System


Ford is doing a full-on ad launch for its new Sync wire­less com­mu­ni­ca­tions sys­tem. Sync was devel­oped by Microsoft to give voice, steer­ing wheel com­mands for dig­i­tal music play­ers, Blue­tooth-enabled phones, and oth­er devices. Ford is hop­ing that Sync gives US con­sumers good rea­son to con­sid­er or recon­sid­er its vehi­cles.


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