Resurrecting Ford’s Taurus

2008 Ford Taurus

Ford decid­ed to re-name its Five Hun­dred sedan, lag­ging in sales, the Tau­rus for 2008, res­ur­rect­ing a name­plate that enjoyed pop­u­lar­i­ty for a very long time. Sim­i­lar­ly, its vari­ant crossover Freestyle wasn’t sell­ing so well, so now it’s called a Tau­rus X. Even sales­peo­ple are hav­ing trou­ble remem­ber­ing what to call the lat­est mod­els on show­room floors!

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