Annual Spending on Word of Mouth Skyrockets to $1B

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Report on word of mouth (WOM) says spend­ing on the dis­ci­pline was almost $1B in 2006. That’s way up from $76M in 2001, and it’s pro­ject­ed to reach $3.7B by 2011. A recent Nielsen Glob­al Sur­vey showed that 78% of respon­dents trust­ed “rec­om­men­da­tions from con­sumers.”





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