Car-Sharing May Have Acquired Critical Mass

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Enter­prise Rent-A-Car and Thrifty Car Rental are try­ing to break into the hourly rental busi­ness. Under this pres­sure, the largest car-shar­ing com­pa­ny, Zip­car, is acquir­ing its next largest com­peti­tor, Flex­car. Car-shar­ing com­pa­nies typ­i­cal­ly tar­get 18–22 year-olds, the peo­ple who often can­not qual­i­fy to rent a car with main­stream rental com­pa­nies. Most car-shar­ing occurs in large cities and near col­lege cam­pus­es.





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