GM Wins Global Sales Race Over Toyota; Emerging Markets the Difference


Despite declin­ing mar­ket share in the U.S. and the con­scious deci­sion to cut sales to car rental com­pa­nies, Gen­er­al Motors main­tained its rank­ing as the num­ber one automak­er in the world. The mar­gin was nar­row with a lead of just 3,000 over rival, Toy­ota. Explod­ing sales in emerg­ing mar­kets was the dif­fer­ence. Toy­ota has a huge built-in advan­tage since GM and oth­er U.S. automak­ers can­not com­pete effec­tive­ly in Japan.