Experts Offer Tips to Reach Hispanic Market


Experts say a Web­site is para­mount for mar­ket­ing to con­sumers. Inter­net usage among His­pan­ics has tripled over the last two years. The use of tele­vi­sion and radio are oth­er avenues for reach­ing the His­pan­ic mar­ket. Experts say com­mer­cials in Span­ish are five times more effec­tive in mes­sage com­pre­hen­sion when seek­ing to reach His­pan­ic con­sumers.