Study: Accurate Info Keeps Dealers Happy with Third-Party Leads

A new study from AutoUSA says deal­ers think accu­ra­cy of infor­ma­tion, amount of con­tact infor­ma­tion, and lead clos­ing ratio are key to being hap­py with third-par­ty lead providers. The study also learned that 47% of deal­ers have increased their num­ber of lead providers in the past year.