Toyota Prius Breaks Through 1 Million Unit Sales

2008 Toyota Prius

Glob­al sales of the Toy­ota Prius have now sur­passed one mil­lion units, since its launch in Japan in 1997. At the end of April 2008, 1.028 mil­lion units had been sold. The pop­u­lar­i­ty of the Prius has been ris­ing amid surg­ing gas prices and grow­ing pub­lic con­cern about the envi­ron­ment. Toy­ota sells oth­er hybrid mod­els, but the Prius has been, by far, the most pop­u­lar.