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Ford CEO Alan Mulal­ly says the com­pa­ny is mov­ing away from prof­it reliance on light trucks toward fuel-effi­cient cars that meet gov­ern­ment fuel-effi­cien­cy stan­dards. Union con­ces­sions and debt restruc­tur­ing will allow these vehi­cles to be built in the US. Ford’s excel­lent qual­i­ty will allow com­pet­ing direct­ly with Japan­ese makes.

Says
“In 10 years, 12 years, you are going to see a major por­tion of our port­fo­lio move to elec­tric vehi­cles.” — Alan Mulal­ly, CEO, Ford
Significant Points
Ford has out­lined plans for range of bat­tery-pow­ered and hybrid vehi­cles over next sev­er­al years
Announced plans to intro­duce bat­tery-pow­ered com­mer­cial van in 2010
Bat­tery-pow­ered small car in 2011 and a plug-in hybrid to in 2012
CEO Alan Mulal­ly says Ford expects elec­tric vehi­cles will rep­re­sent a “major por­tion” of its line­up a decade from now
Situation
Ford was 1st US automak­er to roll out its own hybrid w/ Escape SUV in 2004
Backed away from com­mit­ment to more in 2005 when finan­cial prob­lems start­ed
US gov­ern­ment demand­ing steep increas­es in fuel econ­o­my
Has put mon­ey for­ward to help automak­ers adopt new fuel-sav­ing tech­nolo­gies
Ford break­ing away from 60%+ reliance on pick­up trucks and SUV sales




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