Suffering Luxury Brands Change Marketing Strategies

Detroit Free Press - September 20, 2009

Com­fort and styling are no longer enough for buy­ers of lux­u­ry autos. Con­sumers want pow­er and fuel effi­cien­cy all wrapped in. As proof, luxo auto sales have slipped over­all by 32 per­cent this year while incen­tives have risen by 657 per­cent. Hard­ly a lev­el play­ing field for automak­ers includ­ing Bent­ley, Cadil­lac, Lexus and Porsche. Nonethe­less, deal­ers say there will be luxo come­back.