Study Says Dealers Should Review Quality of Used-Car Paid Searches


Auto Remarketing - October 6, 2009

While many com­pa­nies with­in the auto indus­try might be able to pro­vide a high quan­ti­ty of used-vehi­cle adver­tise­ments in paid-search results, the qual­i­ty of many of these used-car ads needs to improve, accord­ing to a recent study com­mis­sioned by The “Opti­miz­ing Paid Search Adver­tis­ing — Used Vehi­cle Mar­ket in the U.S.” study, con­duct­ed by Sor­gen­frei, LLC, eval­u­at­ed the ads that appeared dur­ing search results for the top 10 used mod­els in 10 major mar­kets, includ­ing New York, Los Ange­les, Chica­go, Hous­ton, Philadel­phia, San Diego, San Fran­cis­co, Colum­bus, Ohio, Bal­ti­more and Char­lotte, N.C.

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