Study Says Social Media More Effective Marketing Tool than Search Engines


If the auto indus­try wants to tar­get prospec­tive new-vehi­cle buy­ers online, it would more effec­tive to use social net­work­ing sites like Face­book instead of online search engines or por­tals, speak­ers at the open­ing pre­sen­ta­tion of the 2009 J.D. Pow­er and Asso­ciates Auto­mo­tive Inter­net Round­table sug­gest­ed Thurs­day. At last week’s con­fer­ence in Las Vegas, J.D. Pow­er and Com­pete pre­sent­ed analy­sis that indi­cates social media can reach more poten­tial new-car buy­ers than such avenues as Google or Yahoo.