Chrysler Marketing Begins with Redesigned Jeep Grand Cherokee

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The Wall Street Journal - June 8, 2010

Chrysler has not spent mon­ey on try­ing to rebuild its image with con­sumers since com­ing out of bank­rupt­cy in June 2009 because it had no new prod­uct to pro­mote. It will spend on a nation­al cam­paign now that the redesigned Jeep Grand Chero­kee is hit­ting show­rooms.

Background
2010 Chrysler U.S. vehi­cle sales have increased just 8% w/ total at 17%
Chrysler emerged from bank­rupt­cy pro­tec­tion June 10, 2009
Had $3.8B loss from then through end of 2009
1st Q 2010 had oper­at­ing prof­it of $143M but net loss of $197M




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