Return to Leasing Brings New Cars to Less Affluent Consumers, Higher Sales to Automakers


- June 22, 2010

Cred­it mar­kets opened up again in ear­ly 2010 result­ing in a return to leas­ing for younger and sub­prime con­sumers seek­ing low­er month­ly pay­ments. The increased churn of new vehi­cles, improved brand loy­al­ty from always dri­ving new­er vehi­cles, and oth­er fac­tors encour­age strug­gling automak­ers to pro­mote leas­ing.