Chrysler Readies Fiat Brand Launch in U.S.

- August 10, 2010

Chrysler read­ies launch of its Fiat brand by host­ing a “Fiat Expe­ri­ence” for 600 of its deal­ers August 30 in Detroit. Deal­ers inter­est­ed in Fiat fran­chise have until Sep­tem­ber 22 to apply. Deal­ers select­ed for fran­chis­es will be named lat­er this year.

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