Chrysler Working to Improve Residual Values

- November 11, 2010

Chrysler depend­abil­i­ty prob­lems and the uncer­tain­ty sur­round­ing the bank­rupt­cy hurt resid­ual val­ues of their mod­els. In an effort to rebuild their leas­ing posi­tion and rep­u­ta­tion, Chrysler is active­ly work­ing to improve depend­abil­i­ty and con­trol­ling pro­duc­tion and price to raise resid­ual val­ues.

Background
Resid­ual val­ues are pro­ject­ed resale val­ues that deter­mine buy­ers’ month­ly lease pay­ments




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