Mitsubishi Seeks Growth from Emerging Markets

Mitsubishi Shaking Up Marketing Efforts with Online Test Drive

Automotive News - January 19, 2011

Mit­subishi will be clos­ing pro­duc­tion of the Eclipse, Eclipse Spy­der, Galant and Endeav­or at its Nor­mal, IL, plant by 2014 to begin pro­duc­tion of the Out­lander, Out­lander Sport, and Lancer. These vehi­cles will be tar­get­ed for the U.S. mar­ket as well as 50% of pro­duc­tion for export. Mit­subishi seeks sales growth of 37% over the next 3 years glob­al­ly with suc­cess tar­get­ed in Chi­na, Brazil and Rus­sia. U.S. sales will grow by 3% in this fis­cal year with a sta­ble deal­er­ship foot­print of 400 loca­tions.