AutoTrader Launches New Ad Campaign Aimed at New Car Buyers

- April 24, 2011 launched a new adver­tis­ing cam­paign aimed at remind­ing con­sumers about the huge num­ber of new cars list­ed for sale on and of the robust search and research func­tion­al­i­ty offers to help shop­pers locate the per­fect new car. The new 30-sec­ond adver­tise­ment bor­rows imagery from’s suc­cess­ful “Heart & Mind” cam­paign, which has aired con­tin­u­al­ly since May of 2010.