AutoTrader Launches New Ad Campaign Aimed at New Car Buyers

- April 24, 2011

AutoTrader.com launched a new adver­tis­ing cam­paign aimed at remind­ing con­sumers about the huge num­ber of new cars list­ed for sale on AutoTrader.com and of the robust search and research func­tion­al­i­ty AutoTrader.com offers to help shop­pers locate the per­fect new car. The new 30-sec­ond adver­tise­ment bor­rows imagery from AutoTrader.com’s suc­cess­ful “Heart & Mind” cam­paign, which has aired con­tin­u­al­ly since May of 2010.





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