Is Electric Better Than Gas? Nissan, Renault Agree with Mitsubishi

Advertising Age - May 30, 2011

Rival elec­tric-car mak­ers are air­ing strik­ing­ly sim­i­lar new com­mer­cials based on the idea that elec­tric­i­ty is bet­ter than gas, illus­trat­ed by vignettes from every­day life show­ing a range of famil­iar elec­tri­cal appli­ances awk­ward­ly pow­ered by gas. So far nei­ther automak­ers’ glob­al agency is accus­ing the oth­er of steal­ing its idea. That may have some­thing to do with a spot cre­at­ed late last year in Ger­many for Mitsubishi’s i-Miev elec­tric car that imag­ined a world with­out elec­tric­i­ty.





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