VW Defends Brand Against IQS Rating

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USA TODAY - August 27, 2011

J.D. Power’s Ini­tial Qual­i­ty Study said Volk­swa­gen own­ers report­ed an aver­age 131 prob­lems per 100 cars and tied with Mini at 29th among 32 brands. Marc Tra­han, VW’s exec­u­tive VP in charge of qual­i­ty, acknowl­edged some prob­lems with the IQS sur­vey but point­ed to its many mod­els rat­ed as “top safe­ty pick” by the Insur­ance Insti­tute for High­way Safe­ty, which crash-tests cars to judge how well they would pro­tect occu­pants. A dif­fer­ent Pow­er study called APEAL (Auto­mo­tive Per­for­mance, Exe­cu­tion and Lay­out) gives VW an above aver­age grade, rank­ing 14 out of 32 brands. VW’s war­ran­ty costs have been drop­ping by about 10% for sev­er­al years.