Hyundai Banks on 5 Super Bowl Ads to Boost Recognition

The Detroit News - November 12, 2011

Hyundai is run­ning five TV spots before and dur­ing the Feb. 5 Super Bowl game in the hope that they’ll help its ris­ing brand recog­ni­tion and fur­ther dri­ve the impres­sive sales the automak­er has seen in the past few years. Hyundai hasn’t said how much it will be spend­ing on the ads.