Interview with Robert Bassam, Easterns Automotive Group
Robert Bassam is a successful dealer on the east coast who for several years bought his cars at live auctions. He had already started the transition to purchasing all of his vehicles online, but he was frustrated by the amount of time it was taking him or one of his assistants to research the cars properly, and he hated doing the research.
Then Robert discovered — software that puts real time auction decision support information on one screen and eliminates cutting and pasting VIN numbers, clicking around on multiple web pages or searching through stacks of pintouts to prep for auction. Book values, condition and history reports, MMR, retail comparisons and more are available instantly and can be viewed simultaneously with the auction.
Robert has been using for all his online purchasing since April, 2011. He now buys almost exclusively though online auctions. Here’s why:
I’ve been using for many months and using it has actually increased my profit per vehicle because:
- I’ve increased the number of vehicles I can consider by more than 100%
- It expands my reach because I can participate in more auctions
- I avoid mistakes because the information for a vehicle is there real time when I am making my buying decision
- I buy smarter and more effectively
“In addition, I’ve actually increased the number of auctions I can participate in. Using Auction Genius I can now participate in more than 30 auctions per week.”
Auction Genius has made me a more educated, smarter and more nimble buyer. By being able to consider twice as many vehicles, it has allowed me to improve my profit per transaction by having better vehicles at a better price. It allows me to keep my inventory full of the best vehicles.
Says Robert: “I feel empowered” when using Auction Genius.
for a FREE 30-day trial of Auction Genius, or call 888.526.9346 to speak to a representative.