Auction Genius Shares a Success Story

Inter­view with Robert Bas­sam, East­erns Auto­mo­tive Group

Robert Bas­sam is a suc­cess­ful deal­er on the east coast who for sev­er­al years bought his cars at live auc­tions. He had already start­ed the tran­si­tion to pur­chas­ing all of his vehi­cles online, but he was frus­trat­ed by the amount of time it was tak­ing him or one of his assis­tants to research the cars prop­er­ly, and he hat­ed doing the research.

Then Robert dis­cov­ered — soft­ware that puts real time auc­tion deci­sion sup­port infor­ma­tion on one screen and elim­i­nates cut­ting and past­ing VIN num­bers, click­ing around on mul­ti­ple web pages or search­ing through stacks of pintouts to prep for auc­tion. Book val­ues, con­di­tion and his­to­ry reports, MMR, retail com­par­isons and more are avail­able instant­ly and can be viewed simul­ta­ne­ous­ly with the auc­tion.

Robert has been using for all his online pur­chas­ing since April, 2011. He now buys almost exclu­sive­ly though online auc­tions. Here’s why:

I’ve been using for many months and using it has actu­al­ly increased my prof­it per vehi­cle because:

  • I’ve increased the num­ber of vehi­cles I can con­sid­er by more than 100%
  • It expands my reach because I can par­tic­i­pate in more auc­tions
  • I avoid mis­takes because the infor­ma­tion for a vehi­cle is there real time when I am mak­ing my buy­ing deci­sion
  • I buy smarter and more effec­tive­ly

“In addi­tion, I’ve actu­al­ly increased the num­ber of auc­tions I can par­tic­i­pate in. Using Auc­tion Genius I can now par­tic­i­pate in more than 30 auc­tions per week.”

Auc­tion Genius has made me a more edu­cat­ed, smarter and more nim­ble buy­er. By being able to con­sid­er twice as many vehi­cles, it has allowed me to improve my prof­it per trans­ac­tion by hav­ing bet­ter vehi­cles at a bet­ter price. It allows me to keep my inven­to­ry full of the best vehi­cles.

Says Robert: “I feel empow­ered” when using Auc­tion Genius.

for a FREE 30-day tri­al of Auc­tion Genius, or call 888.526.9346 to speak to a rep­re­sen­ta­tive.


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