Dealers: Take Note of Women Satisfaction Index

Customer Satisfaction among Women

- January 25, 2012

Through­out 2011, took note of female expe­ri­ences dur­ing deal­er­ship ser­vice vis­its and now lays it all out in their “Women Sat­is­fac­tion Index.” Those deal­ers with a high score are rec­og­nized and mar­ket­ed as Cer­ti­fied Women Dri­vers Friend­ly™. Deal­er­ships were rat­ed on a series of cri­te­ria that includes ease of sched­ul­ing appoint­ment, esti­mate of charges pri­or to work com­ple­tion, sat­is­fac­tion with the work and being treat­ed respect­ful­ly.