Acura Hopes for Sales Turnaround in 2012Auction Volume Change from 2010 to 2011 - March 22, 2012

With the 2013 Acu­ra ILX and the redesigned RDX crossover as crit­i­cal parts of the brand’s turn­around strat­e­gy, Acu­ra is push­ing for a 45 per­cent sales growth in 2012 aimed at chal­leng­ing top-tier rivals and ris­ing above eco­nom­ic chal­lenges brought about by huge weath­er dis­as­ters last year. Bar­ring any oth­er major set­back, mar­ket­ing chief Jeff Con­rad is con­fi­dent of hit­ting the 180,000 mark for 2012.