Intel Invests in Connected Cars Testing Ground

- March 5, 2012

Its Auto­mo­tive Inno­va­tion Prod­uct Devel­op­ment in Ger­many is well locat­ed near tech­ni­cal uni­ver­si­ties and auto­mo­tive ven­dors

Com­put­er chip giant Intel sees being part of con­nect­ed cars impor­tant enough to invest $100 mil­lion for a test­ing ground, turn­ing its the­o­ry into real­i­ty. At its Auto­mo­tive Inno­va­tion Prod­uct Devel­op­ment cen­ter in Ger­many, Intel is study­ing how peo­ple inter­act with their cars so that the com­pa­ny can cre­ate new Intel inno­va­tions designed to enhance the auto­mo­tive expe­ri­ence. The world is going mobile, and per­son­al com­put­ing touch­es every part of consumer’s dai­ly lives at home, work, and on the road, the com­pa­ny said.

Intel’s cen­ter in Karl­sruhe, Ger­many, is locat­ed close to top tech­ni­cal uni­ver­si­ties, and a few hard­ware and soft­ware ven­dors with exper­tise in auto­mo­tive tech­nol­o­gy. It’s an ide­al loca­tion to accom­plish Intel’s mis­sion – to install, test, and show­case new con­nect­ed car offer­ings in Intel’s cus­tomized secure car park­ing lot with­in its facil­i­ty and invite impor­tant stake­hold­ers over to these dis­play meet­ings.

“The car is the ulti­mate mobile device,” said Staci Palmer, gen­er­al man­ag­er of Intel’s Auto­mo­tive Solu­tions Divi­sion. “By 2014, auto­mo­biles will be among the top three fastest-grow­ing areas for con­nect­ed devices and inter­net con­tent.” Intel’s expe­ri­ence in devel­op­ing per­son­al com­put­ing, soft­ware, secu­ri­ty, and cloud com­put­ing tech­nolo­gies will bring a new lev­el off inno­va­tion to enhance the dri­ving expe­ri­ence for both dri­vers and pas­sen­gers, Palmer said.



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