Experts Do Business with Experts They Trust

By Hunter Swift

The first thing that stood out to me (this year at NADA) — unlike years past when the economy was worse and dealers were not spending as much — dealers had positive outlooks on the current and future conditions of the auto industry,  eagerly looking for new and innovative products to buy.  There are sure a lot of vendors out there now.  Competition is good; it sparks innovation and keeps vendors having to improve in order to keep being competitive.

As dealers shopped different vendors it was interesting to hear what the technology, features, and benefits they liked, and how many dealers seemed very interested in learning more about the companies, the leaders, the culture and its employees.

I heard multiple times dealers say they do business with people who they like.  I heard others say, it was important for them to really know and trust the people they give their money to.  Apart from technology, they also seemed interested in the customer service, the support and the company’s reputation in the industry and what their customers had to say about the company and its employees.

A company that takes pride in offering services to dealers that they sincerely want to help be successful and works hard to make sure its customers can trust and respect them.  Working with people who have character, are trustworthy, honest, moral and ethical goes a long way and makes working with them a pleasure.  And these types of behaviors do not just come from how they perform when they are working but even when they are not.   This helps customers know that they can rely on us and we will be there for them when there is a need.

Apart from the design of the dealership, inventory, advertising and tools they use; customers ultimately buy from those people who they like.  We need the customers to know they can trust and respect dealerships. This ultimately comes from their interaction with the people that work at your dealership.

Hunter Swift is the Business Analyst at and specializes in Automotive/Dealership processes that help dealerships become more effective by maximizing their opportunity to improve all aspects of the sales cycle. Follow Me: @HunterSwift. in its entirety.


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