Prius c Launch Kicks Off With Strong Sales

On sale now, the newest mem­ber of the Prius fam­i­ly – the Prius c – has already sold 1,201 units (as of March 16). “With 53 miles-per-gal­lon in the city …the tim­ing for Prius c couldn’t be bet­ter,” says Bob Carter, group VP and GM of the Toy­ota Divi­sion. The Prius  c and v, “lift­back” and the new hybrid account for 9,821 sales thus far in March.


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