One of the challenges for new and even well-established websites is to rank high enough in search engines to produce a decent amount of relevant traffic. Here are a few tips:
• Drive relevant traffic
The more comprehensive the content in terms of answering common questions, the more likely the search engines will rank it well, but quality content isn’t enough. You want to have links to your pages so the search engines can evaluate how many other people are vouching for your page. The competition for some search phrases can be fierce, so outlining a strategy to ensure your site appears for the keywords you want is critical.
• Link Building Is an Ongoing Process That Is Constantly Evolving
One of the most important items within that strategy is to acquire links to your site, preferably using the keywords your site is attempting to rank for in the anchor text. For example, if you want to rank well for “windshield repair”, your link building efforts would be to get links using those keywords in the anchor text.
• Not All Links Are Considered Equal
You won’t make dramatic improvements in your site’s rankings by going after the easiest sources, such as profile links, or blog comments. So to make it worthwhile, you’ll need to do some research on what sites will bring the most value if you should be able to acquire a link from them.
• Search Traffic Continues To Grow and Become More Competitive
The competition between sites to appear on the first page of Google is increasing as more people do their shopping and research online. You can review data from Google Trends to see if there has been an increase in demand for your most valuable keywords, and it’s a good idea to use the Google Keyword Tool to make sure you’re going after keywords that have existing volume.
• Why Do People Use Search Engines To Find Information and Make Buying Decisions
The immediate gratification we get when entering as few words as possible to explain what we are looking for is extremely beneficial. It saves us time; it gives us what we want without having to wade through tons of irrelevant information. With the abundance of information at our fingertips we’ve transformed how we navigate information. Quite simply, we scan pages in seconds looking for what we want.
Create better content, improve the user experience, become more active in social networks so that your site gets mentioned by influencers in your niche, and study your traffic for indications that could identify more opportunities for traffic.
the entire article. TheDealerBlog is the official blog for TuneyFish Inc., founded by Scott Golembiewski. Scott can be reached at 920–724-1736.