Is the Cloud the Way to go for CRM Applications and Storage of Data?

cloud_computing

For those that do not know what cloud com­put­ing means, it is a gen­er­al term for any­thing that involves deliv­er­ing host­ed ser­vices over the Inter­net.

Most deal­ers have tra­di­tion­al­ly made invest­ments in com­put­er hard­ware to sup­port their oper­a­tion. In the past, main­tain­ing data­bas­es of cus­tomer infor­ma­tion and installing soft­ware appli­ca­tions on local hard dri­ves was the only way we oper­at­ed. With the intro­duc­tion of cloud ser­vices, our options have widened. Tech­nol­o­gy is an ever-mov­ing tar­get so adapt­ing is always a chal­lenge for any busi­ness. It is time to adapt to new meth­ods in how you col­lect and store data via CRM appli­ca­tions and real­ize the ben­e­fits of cloud com­put­ing.

The Risks
When it comes to tran­si­tion­ing from hard­ware-based data stor­age to the cloud, some of the most com­mon wor­ries relate to data secu­ri­ty. How do you ensure the pri­va­cy and secu­ri­ty of your data when it’s in the cloud? Is your data being reli­ably backed up? What hap­pens when you expe­ri­ence a lapse in inter­net connectivity—how is data accessed in that sce­nario? These are all legit­i­mate con­cerns, and prob­a­bly the most com­mon rea­son that deal­ers are hes­i­tant to move off of hard­ware-based sys­tems and embrace the cloud.

The Ben­e­fits
When using a cloud-based CRM, you’re not lim­it­ed to access­ing your data or appli­ca­tions only when you’re phys­i­cal­ly in the deal­er­ship. You can access the cloud no mat­ter where you are, and your infor­ma­tion is avail­able quick­ly via smart phones, tablets, laptops—virtually any­where and from any web-enabled device. All you need is an Inter­net con­nec­tion. Think of being able to access your data and appli­ca­tions any­time, any­where and the advan­tage that gives you over your com­pe­ti­tion. This con­cept is the wave of the future for max­i­miz­ing your invest­ment in a web based CRM appli­ca­tion. Speed, acces­si­bil­i­ty and exe­cu­tion will increase your odds in win­ning the deal.

So if you’re con­sid­er­ing whether it’s time to make the switch to cloud com­put­ing in your deal­er­ship, the answer is YES!  Do your dili­gence and you’ll quick­ly see the ben­e­fits of cloud com­put­ing.

Click here to read the entire arti­cle by Howard Leav­itt is pres­i­dent of AutoRap­tor CRM and can be reached at [email protected].

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