For those that do not know what cloud computing means, it is a general term for anything that involves delivering hosted services over the Internet.
Most dealers have traditionally made investments in computer hardware to support their operation. In the past, maintaining databases of customer information and installing software applications on local hard drives was the only way we operated. With the introduction of cloud services, our options have widened. Technology is an ever-moving target so adapting is always a challenge for any business. It is time to adapt to new methods in how you collect and store data via CRM applications and realize the benefits of cloud computing.
• The Risks
When it comes to transitioning from hardware-based data storage to the cloud, some of the most common worries relate to data security. How do you ensure the privacy and security of your data when it’s in the cloud? Is your data being reliably backed up? What happens when you experience a lapse in internet connectivity—how is data accessed in that scenario? These are all legitimate concerns, and probably the most common reason that dealers are hesitant to move off of hardware-based systems and embrace the cloud.
When using a cloud-based CRM, you’re not limited to accessing your data or applications only when you’re physically in the dealership. You can access the cloud no matter where you are, and your information is available quickly via smart phones, tablets, laptops—virtually anywhere and from any web-enabled device. All you need is an Internet connection. Think of being able to access your data and applications anytime, anywhere and the advantage that gives you over your competition. This concept is the wave of the future for maximizing your investment in a web based CRM application. Speed, accessibility and execution will increase your odds in winning the deal.
So if you’re considering whether it’s time to make the switch to cloud computing in your dealership, the answer is YES! Do your diligence and you’ll quickly see the benefits of cloud computing.
Click here to read the entire article by Howard Leavitt is president of AutoRaptor CRM and can be reached at [email protected].