Is the Cloud the Way to go for CRM Applications and Storage of Data?


For those that do not know what cloud com­put­ing means, it is a gen­er­al term for any­thing that involves deliv­er­ing host­ed ser­vices over the Inter­net.

Most deal­ers have tra­di­tion­al­ly made invest­ments in com­put­er hard­ware to sup­port their oper­a­tion. In the past, main­tain­ing data­bas­es of cus­tomer infor­ma­tion and installing soft­ware appli­ca­tions on local hard dri­ves was the only way we oper­at­ed. With the intro­duc­tion of cloud ser­vices, our options have widened. Tech­nol­o­gy is an ever-mov­ing tar­get so adapt­ing is always a chal­lenge for any busi­ness. It is time to adapt to new meth­ods in how you col­lect and store data via CRM appli­ca­tions and real­ize the ben­e­fits of cloud com­put­ing.

‚ÄĘ The Risks
When it comes to tran¬≠si¬≠tion¬≠ing from hard¬≠ware-based data stor¬≠age to the cloud, some of the most com¬≠mon wor¬≠ries relate to data secu¬≠ri¬≠ty. How do you ensure the pri¬≠va¬≠cy and secu¬≠ri¬≠ty of your data when it‚Äôs in the cloud? Is your data being reli¬≠ably backed up? What hap¬≠pens when you expe¬≠ri¬≠ence a lapse in inter¬≠net connectivity‚ÄĒhow is data accessed in that sce¬≠nario? These are all legit¬≠i¬≠mate con¬≠cerns, and prob¬≠a¬≠bly the most com¬≠mon rea¬≠son that deal¬≠ers are hes¬≠i¬≠tant to move off of hard¬≠ware-based sys¬≠tems and embrace the cloud.

The Ben­e­fits
When using a cloud-based CRM, you‚Äôre not lim¬≠it¬≠ed to access¬≠ing your data or appli¬≠ca¬≠tions only when you‚Äôre phys¬≠i¬≠cal¬≠ly in the deal¬≠er¬≠ship. You can access the cloud no mat¬≠ter where you are, and your infor¬≠ma¬≠tion is avail¬≠able quick¬≠ly via smart phones, tablets, laptops‚ÄĒvirtually any¬≠where and from any web-enabled device. All you need is an Inter¬≠net con¬≠nec¬≠tion. Think of being able to access your data and appli¬≠ca¬≠tions any¬≠time, any¬≠where and the advan¬≠tage that gives you over your com¬≠pe¬≠ti¬≠tion. This con¬≠cept is the wave of the future for max¬≠i¬≠miz¬≠ing your invest¬≠ment in a web based CRM appli¬≠ca¬≠tion. Speed, acces¬≠si¬≠bil¬≠i¬≠ty and exe¬≠cu¬≠tion will increase your odds in win¬≠ning the deal.

So if you‚Äôre con¬≠sid¬≠er¬≠ing whether it‚Äôs time to make the switch to cloud com¬≠put¬≠ing in your deal¬≠er¬≠ship, the answer is YES!  Do your dili¬≠gence and you‚Äôll quick¬≠ly see the ben¬≠e¬≠fits of cloud com¬≠put¬≠ing.

to read the entire arti¬≠cle by Howard Leav¬≠itt is pres¬≠i¬≠dent of and can be reached at [email protected].



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