Joe George Expands Duties in Digital Marketing and In-Lane Products

Dig­i­tal mar­ket­ing, mobile appli­ca­tions, and online upstream chan­nels con­tin­ue to make their way through the remar­ket­ing are­na – Auc­tion Genius and OPENLANE pro­vide clear exam­ples. Man­heim has pro­mot­ed its Man­heim Dig­i­tal head to a new posi­tion to expand the role – Joe George is now Senior Vice Pres­i­dent, Dig­i­tal and In-Lane Prod­uct Devel­op­ment. He remains respon­si­ble for the evo­lu­tion of Manheim’s dig­i­tal mar­ket­place, includ­ing Man­heim Simul­cast, OVE.com, Manheim.com, mobile ser­vices, and mul­ti­ple prod­uct solu­tion plat­forms. His new role will involve over­see­ing long-range prod­uct devel­op­ment process­es includ­ing research­ing and ana­lyz­ing new or improved prod­ucts, ser­vices, and part­ner­ships. He will be help­ing Man­heim con­tin­ue to devel­op and blend dig­i­tal and in-lane prod­uct in any way cus­tomers choose.

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