When selling hybrids and EVs to Gen Xers and Millenials, connectivity and infotainments comes to play. But what about older shoppers. Foresight Research interviewed 7,851 new vehicle buyers in the US, finding that as a result of the great recession, the share of new vehicles being sold to older buyers has increased steadily over the past four years. Older shoppers traditionally engage in fewer shopping activities and are influenced by fewer forms of marketing communications, making the dealership experience even more important. Buyers are more often choosing a dealership based on inventory/selection, no price haggling, financing availability, quick quote response, and the dealer website.