By Renee Stuart
Automotive professionals across the country are seeking innovative ways to differentiate themselves and standout amongst today’s socially savvy and highly informed car buyers.
This case study describes the success stories of automotive dealership managers and sales consultants who wanted to find tangible tools to improve their sales performance and work hard to rekindle their love for the car business. CLICK HERE TO READ THE FULL DOCUMENT
The top-5 industry challenges identified by Reputation Revenue in this case study were:
- Poor employee engagement
- Entitled and complacent staff members
- Employees’ unwillingness to follow directions
- Inadequate product knowledge among team members
- Lack of employee advocacy
The Challenge: Employee Engagement
Today, dealership managers view poor employee engagement as one of their biggest challenges. Sales managers imply that employees do not seem to care about having a long-term career in the car business. Salespeople believe that, regardless of how well they perform, their contribution is never good enough.
Both parties are correct because all individuals’ perceptions are “true” for them.
The Solution: Entitlement and Complacency
Eliminate the “Quit-and-Stay” employment option at your dealership. By assessing and acknowledging each member of your team’s strengths, your organization will be able to leverage the power of all employees, who will perform at their greatest capacity.
Renee Stuart, ELI-MP, Professional Coach, Certified Personal Brand Strategist and founder of Reputation Revenue, can be reached at 503.303.4699 or email [email protected].