The Power of Personal Branding for Automotive Professionals

By Renee Stuart

Auto­mo­tive pro­fes­sion­als across the coun­try are seek­ing inno­v­a­tive ways to dif­fer­en­ti­ate them­selves and stand­out amongst today’s social­ly savvy and high­ly informed car buy­ers.

This case study describes the suc­cess sto­ries of auto­mo­tive deal­er­ship man­agers and sales con­sul­tants who want­ed to find tan­gi­ble tools to improve their sales per­for­mance and work hard to rekin­dle their love for the car busi­ness. TO READ THE FULL DOCUMENT

The top-5 indus­try chal­lenges iden­ti­fied by Rep­u­ta­tion Rev­enue in this case study were:

  • Poor employ­ee engage­ment
  • Enti­tled and com­pla­cent staff mem­bers
  • Employ­ees’ unwill­ing­ness to fol­low direc­tions
  • Inad­e­quate prod­uct knowl­edge among team mem­bers
  • Lack of employ­ee advo­ca­cy

The Chal­lenge: Employ­ee Engage­ment

Today, deal­er­ship man­agers view poor employ­ee engage­ment as one of their biggest chal­lenges. Sales man­agers imply that employ­ees do not seem to care about hav­ing a long-term career in the car busi­ness. Sales­peo­ple believe that, regard­less of how well they per­form, their con­tri­bu­tion is nev­er good enough.

Both par­ties are cor­rect because all indi­vid­u­als’ per­cep­tions are “true” for them.

The Solu­tion: Enti­tle­ment and Com­pla­cen­cy

Elim­i­nate the “Quit-and-Stay” employ­ment option at your deal­er­ship. By assess­ing and acknowl­edg­ing each mem­ber of your team’s strengths, your orga­ni­za­tion will be able to lever­age the pow­er of all employ­ees, who will per­form at their great­est capac­i­ty.

Renee Stu­art, ELI-MP, Pro­fes­sion­al Coach, Cer­ti­fied Per­son­al Brand Strate­gist and founder of , can be reached at 503.303.4699 or email [email protected].

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