Apple Moves To Corner Auto Market

Automotive News - June 18, 2012

Automakers Are Lining Up To Include Apple’s Voice Recognition Technology, Siri, In Their Vehicles

Siri, Apple’s voice recog­ni­tion tech­nol­o­gy, is the rage among iPhone users. The new tech­nol­o­gy, avail­able with the iPhone 4S, allows a user to ask ques­tions and receive answers from their smart­phone. Con­sumers are increas­ing­ly demand­ing that they can be con­nect­ed 24/7 whether behind the wheel of not. At the same time, gov­ern­ment reg­u­la­tors and safe­ty advo­cates are push­ing for rules to lim­it devices that can dis­tract dri­vers. Siri may be the answer.

The lat­est automak­ers to adopt Siri are Hon­da and Gen­er­al Motors. Toy­ota and Audi are also in line for the tech­nol­o­gy. Mer­cedes, Chrysler, BMW, Jaguar, and Land Rover have said they will be using Siri in their enter­tain­ment sys­tems.

Gen­er­al Motors was one of the first to see the advan­tages offered by the Apple sys­tem. Siri will be offered in the Chevro­let Spark and Chevro­let Son­ic in the 2013 mod­el year.

Those con­cerned about dri­vers tak­ing their eyes off the road to text or make a cell phone call should cheer one of the new Siri fea­tures, Eyes Free. The fea­ture will be avail­able this fall. It will allow dri­vers to change iPhone set­tings while the screen is off. Tech­nol­o­gy, how­ev­er, may be mov­ing faster than gov­ern­ment action.

This inno­va­tion comes as the Nation­al High­way Traf­fic Safe­ty Admin­is­tra­tion has issued vol­un­tary guide­lines on ways automak­ers can help curb dis­tract­ed dri­ving, and numer­ous state and local gov­ern­ments have passed laws to make cell phone use by dri­vers ille­gal.

Since dri­vers seem to be flaunt­ing these laws, Siri may be the best answer.

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