Edmunds True Cost of Incentives

Caldwell_Jessica_Edmunds

Jes­si­ca Cald­well
Senior Ana­lyst
Edmunds.com

Edmunds True Cost of Incen­tives – May 2012

US automak­er incen­tives increased 3.9% in May after hit­ting near-7-year low in pri­or month; Edmunds.com said aver­age true cost of incen­tives per vehi­cle was $2,135, up from $2,055 in April and up 0.6% from $2,122 a year ear­li­er.

Incen­tives Like­ly to Con­tin­ue Slow but Steady Rise in Com­ing Months:
Big­ger dis­counts on 2012 mod­els through sum­mer to help deal­ers clear way for incom­ing 2013 mod­els.
Ford Had Biggest Month-Over-Month Increase in Incen­tives, Up 9.3%:
Nis­san post­ed 2nd-high­est month-to-month increase in incen­tive spend­ing, w/ 9% increase.
Hon­da Report­ed 1.3% Decrease in Incen­tive Spend­ing:
Only automak­er to see sequen­tial decline in incen­tive spend­ing.

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