How Auto Dealers Can Jump on the Filter Craze

A Guide to Instagram

You might not use Insta­gram, but you’ve prob­a­bly come across pho­tos that 50 mil­lion users of Insta­gram have tak­en and put on the web. Also, more than like­ly you’ve heard the news that Face­book acquired Insta­gram in April for $1 bil­lion.

What’s so spe­cial about Insta­gram? Its call­ing card is the pho­to fil­ter, a dig­i­tal lay­er that, when added to a stan­dard pho­to, gives it the appear­ance of pro­fes­sion­al edit­ing. So how can you jump on this pho­to fil­ter craze?

ActivEn­gage is here to share the Insta­gram basics, whether you’re new to the net­work or need some addi­tion­al tips as well as how to use this app for your deal­er­ship. Using these help­ful tips will increase your social media pres­ence as well as estab­lish a rela­tion­ship with your con­sumer. Upload pho­tos of new arrivals to your lot, acces­sories, and employ­ees that best rep­re­sent your deal­er­ship. Remem­ber, a pic­ture is worth a thou­sand words!

First off, let’s reg­is­ter:
1. 
 Insta­gram has always been an almost exclu­sive­ly mobile plat­form. You must down­load the iPhone or Android app to your device in order to reg­is­ter an Insta­gram account.

2.  Insta­gram accounts are pub­lic by default, but you may elect to cre­ate a pri­vate account. In that case, only users who you approve may fol­low you and view your pho­tos. Head to your pro­file tab and scroll down to “Pri­va­cy.” There, you may select to make pho­tos pri­vate.

3.  Once reg­is­tered, change your pro­file pic­ture and edit your pro­file infor­ma­tion, which includes a brief 150-char­ac­ter bio and a web­site.

Con­nect­ing to your Social Media sites
It’s impor­tant to con­nect social accounts to get the most out of the expe­ri­ence. You may choose to link Insta­gram to your Twit­ter, Face­book, Foursquare, Tum­blr, and Flickr.

 To con­nect social accounts, head to the Pro­file Tab > Edit Shar­ing Set­tings, then choose the net­work you wish to con­nect.

 Each time you upload a pho­to to Insta­gram, you’ll have the option to share to each of the social net­works you’ve enabled, or to none. If you choose to share to no social net­works, the pho­to will post only to Insta­gram, view­able only by those users who fol­low you on the app.

for the step-by-step “how- to’s” for adding pho­tos and fil­ters. You will then be ready to share!

Ket­ty Colom is Sub­ject Mat­ter Expert at .  Ket­ty can be reached at [email protected] or by call­ing 800–441-7779.

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