A Guide to Instagram
You might not use Instagram, but you’ve probably come across photos that 50 million users of Instagram have taken and put on the web. Also, more than likely you’ve heard the news that Facebook acquired Instagram in April for $1 billion.
What’s so special about Instagram? Its calling card is the photo filter, a digital layer that, when added to a standard photo, gives it the appearance of professional editing. So how can you jump on this photo filter craze?
ActivEngage is here to share the Instagram basics, whether you’re new to the network or need some additional tips as well as how to use this app for your dealership. Using these helpful tips will increase your social media presence as well as establish a relationship with your consumer. Upload photos of new arrivals to your lot, accessories, and employees that best represent your dealership. Remember, a picture is worth a thousand words!
First off, let’s register:
1. Instagram has always been an almost exclusively mobile platform. You must download the iPhone or Android app to your device in order to register an Instagram account.
2. Instagram accounts are public by default, but you may elect to create a private account. In that case, only users who you approve may follow you and view your photos. Head to your profile tab and scroll down to “Privacy.” There, you may select to make photos private.
3. Once registered, change your profile picture and edit your profile information, which includes a brief 150-character bio and a website.
Connecting to your Social Media sites
It’s important to connect social accounts to get the most out of the experience. You may choose to link Instagram to your Twitter, Facebook, Foursquare, Tumblr, and Flickr.
♦ To connect social accounts, head to the Profile Tab > Edit Sharing Settings, then choose the network you wish to connect.
♦ Each time you upload a photo to Instagram, you’ll have the option to share to each of the social networks you’ve enabled, or to none. If you choose to share to no social networks, the photo will post only to Instagram, viewable only by those users who follow you on the app.
for the step-by-step “how- to’s” for adding photos and filters. You will then be ready to share!
Ketty Colom is Subject Matter Expert at . Ketty can be reached at [email protected] or by calling 800–441-7779.