Dealers are always searching for ways to increase sales and profit in the Service Department. They are facing increased competition from independent repair shops. The fact that the average vehicle on U.S. roads today is nearly 11-years old presents creative dealers with opportunities.
A number of dealers have instituted two-tier pricing for parts to be more competitive with independent repair shops and national chain repair centers. This action has increased wholesale parts sales.
Others have opened quick service centers complete with lifts to handle routine maintenance. These centers provide the chance to review safety inspections, alignment results, and tire wear directly with the customer.
Results have been impressive. in Antioch, Ill., reports first use of the quick service lane was up to 72.9% from 39.4%. Similar efforts by in Deland, Fla., resulted in a jump of 25% in service work.