Older Vehicles Offer Service Opportunities

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- May 11, 2012

Deal­ers are always search­ing for ways to increase sales and prof­it in the Ser­vice Depart­ment. They are fac­ing increased com­pe­ti­tion from inde­pen­dent repair shops. The fact that the aver­age vehi­cle on U.S. roads today is near­ly 11-years old presents cre­ative deal­ers with oppor­tu­ni­ties.

A num­ber of deal­ers have insti­tut­ed two-tier pric­ing for parts to be more com­pet­i­tive with inde­pen­dent repair shops and nation­al chain repair cen­ters. This action has increased whole­sale parts sales.

Oth­ers have opened quick ser­vice cen­ters com­plete with lifts to han­dle rou­tine main­te­nance. These cen­ters pro­vide the chance to review safe­ty inspec­tions, align­ment results, and tire wear direct­ly with the cus­tomer.

Results have been impres­sive.  in Anti­och, Ill., reports first use of the quick ser­vice lane was up to 72.9% from 39.4%. Sim­i­lar efforts by in Deland, Fla., result­ed in a jump of 25% in ser­vice work.

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