Sales for Plug-in EVs and Hybrids Strong, but Not for Focus Electric

2012 Ford Focus Electric

Plug-in elec­tric vehi­cle sales are on their way to mov­ing past 2011 results (about 17,000 last year and over 14,000 in the first five months of this year), whether or not that’s sig­nif­i­cant to auto indus­try ana­lysts. Plug-in hybrid/extended range cars are con­tin­u­ing to take the lead, with the Chevy Volt tak­ing back its top spot over the Prius Plug-in Hybrid. Toy­ota is con­tin­u­ing to dom­i­nate hybrid elec­tric vehi­cle sales, account­ing for two thirds of hybrid sales in May 2012. Its three Prius hybrid vari­a­tions and Cam­ry hybrid are lead­ing the cat­e­go­ry. May hybrid sales were down from the pre­vi­ous month, but were up dra­mat­i­cal­ly rel­a­tive to May 2011 when avail­abil­i­ty was lim­it­ed due to the earthquake/tsunami.

One of the more sur­pris­ing things to see on the sales fig­ure chart is the fact that the Ford Focus Elec­tric has only sold eight units since being launched this year. Ford Motor Co. has been aggres­sive­ly mar­ket­ing the Focus Elec­tric for the past cou­ple of years on TV and social media. Per­haps the Ford C-Max plug-in hybrid will be more com­pet­i­tive with the Volt and Prius Plug-in, though that Ford pro­duc­tion won’t be com­ing out until 2013.

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