In a World Looking To Be More Connected, Automakers Are Adopting Look and Functionality of Smartphones
There are over 1.5 billion smartphones being sold worldwide. Automakers are taking cues from this technology when designing the infotainment system’s look, touch, and capabilities for today’s cars, trucks, and SUVs. The smartphone has become to most visible consumer demand – to be more connected. This trend has not been lost on automakers despite efforts by governments to control distracted driving.
One of the latest entries in this very competitive market is CUE, which will be standard on the new Cadillac XTS and available as an option on the Cadillac ATS and SRX. Cadillac has paid attention to the introduction of high tech systems by competitors, some of which were not very successful, and learned valuable lessons. CUEs offers a full range of features including infotainment, communication, and navigation. Drivers and passengers can use the familiar flick motion of the fingers for turn-by-turn navigation.
Cadillac, of course, is not alone in offering smartphone-like features. All the luxury brands are racing to introduce new systems. Ford, after early stumbles, is working hard to upgrade MyFordTouch.
Automakers are aware that this technology is not static. Smartphones are constantly evolving with new apps being introduced daily. The latest breakthrough involves cloud-based technology. The popularity of tablets is also introducing a new element into the look and functionality of the center stack.
As this revolution takes hold for smartphones, tablets, and automobiles, other applications are joining the rush. Airlines and public transportation are looking for ways to join in. Designers are looking for ways to develop a common platform to spread the use of this technology ever further.