Your Car As a Smartphone

CUE Cadillac User Experience

Telematics Update - June 3, 2012

In a World Looking To Be More Connected, Automakers Are Adopting Look and Functionality of Smartphones

There are over 1.5 bil­lion smart­phones being sold world­wide. Automak­ers are tak­ing cues from this tech­nol­o­gy when design­ing the info­tain­ment system’s look, touch, and capa­bil­i­ties for today’s cars, trucks, and SUVs. The smart­phone has become to most vis­i­ble con­sumer demand – to be more con­nect­ed. This trend has not been lost on automak­ers despite efforts by gov­ern­ments to con­trol dis­tract­ed dri­ving.

One of the lat­est entries in this very com­pet­i­tive mar­ket is CUE, which will be stan­dard on the new Cadil­lac XTS and avail­able as an option on the Cadil­lac ATS and SRX. Cadil­lac has paid atten­tion to the intro­duc­tion of high tech sys­tems by com­peti­tors, some of which were not very suc­cess­ful, and learned valu­able lessons. CUEs offers a full range of fea­tures includ­ing info­tain­ment, com­mu­ni­ca­tion, and nav­i­ga­tion. Dri­vers and pas­sen­gers can use the famil­iar flick motion of the fin­gers for turn-by-turn nav­i­ga­tion.

Cadil­lac, of course, is not alone in offer­ing smart­phone-like fea­tures. All the lux­u­ry brands are rac­ing to intro­duce new sys­tems. Ford, after ear­ly stum­bles, is work­ing hard to upgrade MyFord­Touch.

Automak­ers are aware that this tech­nol­o­gy is not sta­t­ic. Smart­phones are con­stant­ly evolv­ing with new apps being intro­duced dai­ly. The lat­est break­through involves cloud-based tech­nol­o­gy. The pop­u­lar­i­ty of tablets is also intro­duc­ing a new ele­ment into the look and func­tion­al­i­ty of the cen­ter stack.

As this rev­o­lu­tion takes hold for smart­phones, tablets, and auto­mo­biles, oth­er appli­ca­tions are join­ing the rush. Air­lines and pub­lic trans­porta­tion are look­ing for ways to join in. Design­ers are look­ing for ways to devel­op a com­mon plat­form to spread the use of this tech­nol­o­gy ever fur­ther.



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