Drivers Want More Safety Features

Blind Spot Assistance, Hella

USA TODAY - June 30, 2012

Con­sumer inter­est is grow­ing in safe­ty fea­tures such as back­up cam­eras, blind-spot warn­ing sys­tems and pedes­tri­an alerts, accord­ing to a sur­vey released this week by Har­ris Inter­ac­tive. The inter­est bucks the trend toward few­er peo­ple car­ing about safe­ty vs. tra­di­tion­al vehi­cle needs — such as gas mileage and qual­i­ty — as cars become safer by the year.



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